User Profile of NBC12/WWBT

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NBC12/WWBT is an award-winning NBC News local affiliate for Central Virginia. The station is owned by Gray Television. They took over from Raycom Media, which is a media company, in 2019. nbc12.com is the website that the station has for its viewers. It is otherwise known as NBC12 Online, the slogan they used in the late 90's into the early 2000's for the site. The history of this station dates back to Sunday, April 29, 1956, when it first went on the air as a CBS affiliate called WRVA. The station's vision is to be the "leading multi-media company serving Central Virginia and beyond; embodying excellence, innovation and community commitment. That community commitment is shown on nbc12.com where the viewer may find tabs that allow them, to watch/rewatch the live broadcasts online; to read and watch local news stories digitally, to keep up with Continuing Coverage, such as Coronavirus; to check out stories from the community that is 'On Your Side', a slogan since the 1980s; to check for updated Weather and Traffic; to know what the station is about; and to know the day's programming. The station's mission of "providing unparalleled service by demonstrating our core values of integrity, leadership, and advocacy. We fulfill our On Your Side brand promise through quality news, programming, and information on the media platform of your choice." This mission has been shown through their daily newscasts and through community interaction. That is why this station continues to win Emmys, Broadcaster, and other types of media awards. All part of the #1 news team. 


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